Hello
I’m Nichole, the designer behind Perry Palette Design. I help small businesses create websites that make it easy for customers to find what they need and understand who you are. I started this studio because I believe every small business deserves to be seen and recognized online. Your work matters, and your website should help people discover your business, understand your services, and feel confident reaching out.
My goal is to make your online presence clear, approachable, and accessible, so every visitor can quickly find the information they’re looking for without confusion or frustration.
My Approach
I focus on creating websites that work hard for your business, while keeping the process simple and stress-free for you. I gather all the information I need through thoughtful planning and a detailed questionnaire, so I can design a site that reflects your business accurately without needing lengthy meetings or calls.
The websites I build are designed with accessibility and usability in mind, making it easy for anyone to navigate and understand your services. I prioritize clarity, professional presentation, and modern design so your site feels approachable, welcoming, and built to grow with your business.
My Process
Discovery
Every project begins with gathering information about your business, your goals, and your vision. I use a detailed questionnaire to understand your brand, colors, logo, the pages you need, and how you want your business to be presented online. This allows me to plan a website that reflects your business accurately without needing lengthy meetings or calls.
Design
I create a custom website that is easy to navigate, mobile-friendly, and designed to clearly communicate what your business offers. Every detail is intentional, so the site works well for your customers and represents your business in a professional, approachable way.
Delivery
Once your website is ready, you’ll receive a fully functional, professional site with SEO setup, Google and Apple Maps integration, and a simple guide so you can make updates confidently. My goal is to give you a site that not only looks polished but is easy to maintain and built to grow with your business.
Behind the name Perry Palette
The name Perry Palette brings together two ideas: my last name, Perry and the word palette. Perry comes from the Old English pyrige, meaning “pear tree,” which inspired the pear and palette emblem I use as my logo.
Palette reflects the starting point of creating art, a place where colors live and ideas come together. It seemed like a natural fit, combining my name with creativity, color, and the process of bringing things together to create something complete.
Together, Perry Palette is a mix of personal roots and artistic expression, which guides the thoughtful, intentional websites I design for small businesses.
My Story
I’ve always been drawn to creativity, color, and visual design. I enjoy organizing information and presenting it in a way that is clear and easy to understand. Before focusing on design, I worked in the public sector which gave me valuable experience, but I realized I wanted work that was more hands-on and creative. That led me to helping small businesses get seen online, where I can use my skills to make a difference and help people connect with the work they care about.
Beyond Design
When I’m not designing, I love spending time with my dog Lavender and my cat Lula. I also enjoy cycling, playing guitar, exploring local tea shops, and creating digital abstract art.