Hello
I’m Nichole, the designer behind Perry Palette Design.
I started this studio because I love creating design that feels clear, elevated, and impactful. Branding isn’t just about a logo. It’s about creating a cohesive look that helps people connect with your business, builds trust, and gives them a sense of who you are before they even reach out.
Why Perry Palette?
The name brings together two ideas: my last name, Perry, and the word palette. Perry comes from the Old English pyrige, meaning “pear tree,” which inspired the pear and palette emblem that I use as my logo.
I chose the word palette because in design, a palette is where colors live, and it is the starting point for creating art. To me, it felt like the perfect connection, my name paired with the idea of color, creativity, and bringing things together to make something complete.
Put together, Perry Palette is a mix of my personal roots and artistic expression, a name with a story, just like the brands I create..
My Approach
When we work together, my goal is to make the process straightforward and stress-free. I’ll listen closely to your ideas, guide you through the steps, and create designs that not only look polished but also work seamlessly across every part of your business.
I believe every business deserves to feel proud of how they present themselves. I put thought and care into every detail so you can focus on what you do best, while I help your brand tell its story clearly and consistently.
My Process
Discovery
Every project begins with a brand questionnaire to get to know your business, audience, and goals. From there I’ll follow up by email, or a short call if needed, so we start with clarity and direction.
Design
I translate your answers into concepts, share them in a clear presentation, and refine based on your feedback. Most of our communication happens over email to keep things simple and focused.
Delivery
You’ll receive polished files, a brand guide for consistency, and a walkthrough so you feel confident putting your brand to work.
My Story
I often get asked how I got into design. I actually started out following a more traditional career path which felt unfulfilling. In my free time, I found joy in creating and experimenting with color. I liked paying attention to aesthetics, and noticing how businesses present themselves. I’ve always loved analyzing what works, solving problems, and picking up on the details that make something feel “just right.”
Eventually, I realized I wanted to do work that felt more creative, personal, and meaningful. Design became that path, a way to combine my love of art, problem-solving, and creativity with my admiration for business owners who pour their heart into what they do.
Now I get excited about playing with color, seeing ideas come to life, and watching a vision transform into something real that people can use and connect with. Design isn’t just about making something look good. It’s about helping people show up confidently in their business and creating something that lasts.
Outside of my client work, I also create abstract digital art for fun, a playful and colorful side project that keeps me inspired.
Beyond Design
I’m based in Seattle, where I love supporting local businesses, but I also work remotely with clients anywhere. Outside of design, I spend time with my dog, Lavender, and my cat, Lula. I enjoy playing guitar, cycling, and exploring local tea shops. Alongside design, I love to create digital abstract art for fun.
My Promise
I genuinely care about the people I work with and the businesses they’ve built. My role is to listen, collaborate, and put in the effort to design something that feels right for you. Together, we’ll create branding that is polished, approachable, and true to your vision.
What you can expect when working with me:
Clear communication
Thoughtful, timeless design
A straightforward, stress-free process
Branding that feels true to you