Brand Starter Package

From $2,500

The Brand Starter package is ideal for small businesses ready to elevate beyond a basic logo and create a cohesive visual identity. This package builds on the Logo Essentials foundation with expanded color options, a brand font system, and social-ready assets. It’s the perfect choice if you want your brand to feel unified, consistent, and ready to show up professionally across every platform.

Who This Package Is For

  • Businesses ready to go beyond a logo and build a consistent, professional identity

  • Brands that want cohesive visuals across social, web, and print

  • Founders looking for more flexibility and tools to support growth as their brand evolves

What’s Included

  • Custom logo design (icon + styled business name)

  • Logo variations (horizontal, vertical, wordmark, icon)

  • One-color versions (black, white, brand accent)

  • Expanded color palette (6–10 colors: core + accents)

  • Brand font system (headline + body fonts with pairing guidance)

  • File formats: PNG, JPG, SVG, PDF (standard sizes for web and print)

  • Social media graphics (profile + banner)

  • Branded mockups (2–3 examples)

  • Mini brand book (2–3 pages)

  • 2 rounds of revisions

  • Discovery – Once booked, you’ll complete a brand questionnaire to help me understand your business, audience, and creative goals.
    Concepts – I’ll present 2–3 original logo concepts based on your answers.
    Feedback – You’ll share your thoughts and request refinements.
    Finalization – After approval, I’ll deliver all final files and your mini brand guide so you can launch right away.

  • Most Brand Starter projects take 3–4 weeks from start to final delivery. Timelines depend on client responsiveness, the number of revision rounds, and project complexity. If you’re working on a specific launch date, let me know early so I can plan accordingly.

  • This package includes 2 rounds of revisions. If you need additional refinement beyond this, extra rounds can be added for a flat or hourly fee.

  • A 50% deposit is required to secure your project start date. The remaining balance is due upon final delivery of files. Payment plans can be arranged if needed — just let me know during the booking process. All invoices and contracts are handled securely online.

What You’ll Walk Away With

  • A cohesive visual identity that’s instantly recognizable and ready to use

  • A more flexible design system with multiple assets for real-world use

  • Files sized and formatted for digital and print applications

  • Confidence knowing your brand is ready to launch and grow

How to Book

Ready to move forward? Head over to the Contact page and fill out the quick form with your business details. Once submitted, you’ll receive a brand questionnaire that helps me understand your goals, audience, and style preferences. From there, you will receive a confirmation email and I will follow up with next steps and a project start date.

Still have questions?

View FAQs

How Each Element Works

Custom Logo Design

Your business name and visual mark are custom from original concepts so your logo is unique, recognizable, and legally safe to trademark. It gives your brand a professional foundation from the very beginning.

Logo Variations (Horizontal, Vertical, Wordmark, Icon)

A single logo won’t fit every space. These variations ensure you always have the right version for any situation, whether it’s a wide website header, a vertical product label, or a small social media avatar, without stretching, cropping, or compromising the design.

One Color Versions (Black, White, Accent)

These are essential for use in limited color scenarios like printing, engraving, embossing, watermarks, or dark and light backgrounds. They ensure your brand remains clear and recognizable in every context.

Expanded Color Palette (6 to 10 Colors)

An extended palette gives you more flexibility for marketing materials, web design, and social media. It helps your brand feel more dynamic and layered while still staying cohesive.

Brand Font System

You’ll receive recommended fonts for headlines and body copy with pairing guidance, so your brand voice stays consistent across all written communication, from your website to printed materials.

File Formats (PNG, JPG, SVG, PDF)

Each format serves a specific purpose:

PNG: Transparent background, ideal for websites, social media, and overlays.
JPG: Standard image format, great for digital platforms and presentations.
SVG: Fully scalable without losing quality, perfect for large signage or embroidery.
PDF: Print ready format, best for stationery, business cards, and professional printing.

Social Media Graphics (Profile and Banner)

Pre sized and ready to upload assets that make your brand look professional and consistent across major platforms.

Branded Mockups (2 to 3 Examples)

Visual previews of your logo in real world applications, like signage, packaging, or digital interfaces, so you can see your brand come to life before launch.

Mini Brand Book (2 to 3 Pages)

A reference guide showing your logo versions, color codes, and usage basics. It ensures you or anyone working with your brand can apply it consistently and correctly, even without design experience.

2 Rounds of Revisions

Two opportunities for feedback and refinements ensure the final logo and identity assets align with your vision while keeping the project timeline focused and efficient.