POMS & PAPAYAS

Project Details

Industry
Cold-pressed juice and smoothie brand

Audience
Health-conscious consumers and café customers interested in discovering uncommon, nutrient-rich fruits

Primary Goal
Stand out in a crowded juice market by centering uncommon fruits while clearly communicating freshness, quality, and thoughtful sourcing

Business Challenge
Differentiate from trend-driven wellness brands by offering discovery and variety, while remaining approachable and easy to understand at point of sale

Brand Feel
Fresh · Vibrant · Confident · Approachable

Visual Strategy
Use bold, fruit-driven color and simple modern forms to highlight ingredient variety and signal freshness without relying on typical wellness aesthetics

Color Direction
Color drawn directly from pomegranate and papaya to create high contrast, visual richness, and immediate shelf recognition, reinforcing the brand’s focus on uncommon produce

Key Applications
Packaging · Menu boards · Bottles and cups · Website · Social media · In-store signage