SOFT SKIN STUDIO

Project Details

Industry
Skin care and esthetic services studio

Audience
Clients seeking gentle, skin-focused treatments in an inclusive, non-intimidating environment

Primary Goal
Create a welcoming brand that builds comfort and trust at first glance

Business Challenge
Design an identity that feels calm and inclusive while remaining clear, professional, and easy to use across everyday studio touchpoints

Brand Feel
Calm · Warm · Clean · Reassuring

Visual Strategy
Minimal structure and restrained styling used to support clarity, comfort, and accessibility across a broad audience

Color Direction
Warm taupe typography, soft sage accents, and an inclusive range of natural skin tones, with color concentrated in the icon to maintain legibility across applications

Key Applications
Studio signage · Booking website · Social media · Product packaging