Project Details

Industry
Mobile cat grooming services

Audience
Cat owners seeking a premium, low-stress grooming experience, especially for cats sensitive to traditional salon environments

Primary Goal
Create a calm, trustworthy brand that communicates gentle care while positioning the service as premium, professional, and cat-focused

Business Challenge
Balance luxury and professionalism with approachability, avoiding both playful pet branding and clinical styling

Brand Feel
Calm · Refined · Reassuring · Confident

Visual Strategy
An elegant, composed visual system designed to feel confident and professional

Color Direction
Rich purple tones paired with warm gold accents to convey quality, care, and quiet luxury while maintaining clarity across mobile and digital applications

Key Applications
Mobile grooming van · Uniforms · Appointment booking website · Social media · Business cards · Client communication materials